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 Email Evy Ramos at evyramos@cbsfresno.com

Evy Ramos' Blog

FIVE... FIVE DOLLAR... FIVE DOLLAR FOOT LLLOOOONNNNGG!

I know you know you the song... and if you're anything like me... find yourself singing along when the Subway commercial comes on.  If you feel inspired to watch one of the songs right now... click here.  Pretty catchy... and apparently, a major money maker.  But did you know that they whole $5 campaign was started, not in corporate headquarters, but by a store owner in a stuggling Subway store in Miami?  Yup, that's right.  The whole $5 footlong phenomena was the brainchild of one man who wanted to help his struggling business... and it is now considered the fast-food success story of the recession.  There is a great article on how it all came about in BusinessWeek.  They are now calling the owner the accidental hero.  Great article... check it out. 

Published Thursday, November 12, 2009 9:39 AM by Evy Ramos

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